Wants are the basic human requirements such as for air, food, water, clothing, and shelter.Internal analysis in SWOT inv 点我阅读全文
The emergence of earned media has allowed some companies to reduce paid media expenditures.A firm that is always working 点我阅读全文
We can think of marketing as the identification, creation, communication, delivery, and monitoring of customer value.A f 点我阅读全文
If performance falls short of expectations, the customer is disappointed. If it matches expectations, the customer is sa 点我阅读全文
What can be marketed?A:service B:organizations C:information D:events 答案: service;organizations;information;events 点我阅读全文
The “Malaysia, Truly Asia” ad campaign that showcased Malaysia”s beautiful landscape and its multicultural society in or 点我阅读全文