鞘妒吮烘洗湍晶笛滦扒恕蓖貉
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第一章 单元测试
1、判断题：
A well-written company profile is important in that it makes it likely to quickly and easily present key information to the media, customers and the public.
A:错
B:对
答案: 对
2、判断题：
A great company profile can be used as the only promotional tool for a business.
A:对
B:错
答案: 错
3、判断题：
Naturally, a successful and attractive company profile sheet can elicit （引出）direct orders as well as requests for more detailed information.
A:对
B:错
答案: 对
4、判断题：
With the rapid advance in modern technology, company profile videos have replaced the traditional company profiles.
A:对
B:错
答案: 错
5、判断题：
In order to make a company profile more attractive, we should go for showy visual appeal instead of clean formatting.
A:错
B:对
答案: 错
6、判断题：
The logo of a company can be included in its profile.
A:对
B:错
答案: 对
7、判断题：
A written company profile should be as long and comprehensive as possible.
A:对
B:错
答案: 错
8、判断题：
The company profile must be reviewed at any time when any change occurs in a company.
A:对
B:错
答案: 错
9、判断题：
As for contact information, a company’s physical address, zip code, telephone number and website are often contained in its profile.
A:错
B:对
答案: 对
10、判断题：
When introducing a company’s products, we should provide a top-level description of the products or services it provides.
A:错
B:对
答案: 对
11、判断题：
Even though the origin story of our company is not colorful, we should share it in our company profile.
A:错
B:对
答案: 错
12、判断题：
When writing a company profile, photos of the staff or production process are often used to grab readers’ attention.
A:错
B:对
答案: 对
13、判断题：
Before publishing our company profile, we should proofread it again and again to assure that it is free from mistakes.
A:对
B:错
答案: 对
14、判断题：
We should focus on the experience of its founders and what inspired them to start the business when introducing the history of an established company.
A:对
B:错
答案: 错
15、判断题：
Anything that does not help to build a company’s image should be removed from its profile.
A:错
B:对
答案: 对
16、单选题：
Which of the following is NOT true about company profiles?
A:Through company profiles, we can learn about the business condition, management and culture of a company.
B:A company profile can help customers to understand the business as well as its approach, unique strengths, and relevant experience.
C:A company profile plays an important role in establishing business image, promoting economic and cultural communication.
D:It is unusual for a fax number to be contained in a company profile.
答案: It is unusual for a fax number to be contained in a company profile.
17、单选题：
How should we understand “accuracy”, one of the characteristics of company profiles?
A:Grammar in a company profile should be correct.
B:The information in a company profile should be completely accurate.
C:Using as many industry-specific terms as possible can be helpful to achieve accuracy.
D:Punctuation in a company profile should be right.
答案: Using as many industry-specific terms as possible can be helpful to achieve accuracy.
18、单选题：
Which of the following statements is NOT true?
A:When writing a company profile, headers and bullet points are often used to break up a long text.
B:When writing a company profile, every possible detail about the company should be included.
C:The type of information a company profile includes and its length vary from company to company.
D: A company profile needs to be created from a reader’s perspective and must be tailor-made for the target audience.
答案: When writing a company profile, every possible detail about the company should be included.
19、单选题：
What is the difference between the profiles of Starbucks and Philips?
A:The profile of Philips is more visually striking.
B:The profile of Starbucks is more concise.
C:The profile of Philips is more comprehensive.
D:The profile of Starbucks is more attention-grabbing.
答案: The profile of Philips is more visually striking.
20、单选题：
How is Starbucks named?
A:It’s named after a mate in Omoo.
B:It’s named after a mate in Moby Dick.
C:It’s named after a mate in Typee.
D:It’s named after a mate in White Jacket.
答案: It’s named after a mate in Moby Dick.
第二章 单元测试
1、判断题：
The term e-business is connected with retailing and describes company to consumer communication using the Internet.
A:对
B:错
答案: 错
2、判断题：
Online auctions are the most common forum for C2C e-commerce.
A:对
B:错
答案: 对
3、判断题：
C2B electronic commerce is also known as e-tailing.
A:错
B:对
答案: 错
4、判断题：
In a B2C model the business responds to the consumer’s requested product and its price.
A:错
B:对
答案: 错
5、判断题：
The G2C business model allows citizens to interact with government agencies online.
A:对
B:错
答案: 对
6、判断题：
Compared with physical stores, online shops save their advertising costs.
A:对
B:错
答案: 对
7、判断题：
PayPal can only be used on eBay by merchants worldwide.
A:错
B:对
答案: 错
8、判断题：
The date, November 11th, is chosen to become Chinese Singles’ Day because the number “1” resembles an individual that is alone.
A:错
B:对
答案: 对
9、判断题：
According to the video, eBay is like a flee market, allowing you to get rid of anything you no longer want.
A:对
B:错
答案: 错
10、判断题：
The word “bid” is an offer to pay a particular price for something.
A:对
B:错
答案: 错
11、单选题：
Which of the following statement does NOT belong to the risk of shopping online for the buyers?
A: Low delivery.
B:Procedure of payment.
C:Disclosure of Privacy.
D:Fake goods.
答案: Procedure of payment.
12、单选题：
When was eBay auction site founded by Pierre Omidyar?
A:In 1994
B:In 1997
C:In 1996
D:In 1995
答案: In 1995
13、单选题：
Which of the following statement about PayPal is NOT true?
A:PayPal allows payments to be sent and received securely online.
B:By the acquisition , eBay closely links selling and payments into a single activity.
C:In October, 2002, eBay acquired the website PayPal.
D:Using PayPal as a payment method allows users to collect money just in one way.
答案: Using PayPal as a payment method allows users to collect money just in one way.
14、单选题：
eBay takes the ancient practice of auctioning goods to the worldwide web, where sellers put items up for auction and interested parties place their .
A:prices
B:bids
C:interests
D:orders
答案: bids
15、单选题：
Items that can be auctioned on eBay range from toys, books and vacuum cleaners to cars, houses and .
A:tobacco
B:land
C:drugs
D:alcohol
答案: land
16、单选题：
In 2014, Alibaba Group held its IPO in .
A:Hong Kong Exchanges and Clearing Limited
B:NASDAQ
C:Toronto Stock Exchange
D:New York Stock Exchange
答案: New York Stock Exchange
17、单选题：
Through the process of IPO, a privately held company is transformed into a company.
A:public
B:closed
C:open
D:private
答案: public
18、单选题：
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a .
A:award
B:decision
C:prospectus
D:prospect
答案: prospectus
19、单选题：
In the initial stage of Alibaba, the threshold was taken to attract companies for free membership.
A:high
B:slow
C:low
D:fast
答案: low
20、单选题：
is the oldest and fastest-growing form of e-commerce, which allows e-business to collaborate, partner, and share research and complex data with other businesses.
A:C2C
B:B2C
C:B2B
D: C2B
答案: B2B
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